The Pub Show, part of Food, Drink and Hospitality Week, is the only dedicated trade event for the UK pub industry. It’s the perfect platform to showcase your products to hundreds of verified buyers and decision-makers.

Make your stand impossible to miss. With tailored sponsorship opportunities designed around your business goals, you’ll boost visibility, outpace competitors, and leave a lasting impression on the industry.

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Pub 2026 Sponsorship
The Pub Show Sponsorship 2026
The Pub Show 2026 Sponsorship ops
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Increase Your ROI

Your goals come first.

Looking to raise brand visibility? Drive buyer engagement? Build stronger customer connections? Our sponsorship packages are flexible and designed to deliver measurable results. From digital exposure to onsite impact, we’ll craft a package that maximises return on investment.

Lead Generation

Build your database and pipeline

Capture high-quality leads by engaging directly with buyers who choose to connect with your brand. With full opt-in permissions, you’ll walk away with a verified, interested audience eager to hear more from you.

Thought Leadership

Establish yourself as an authority

Take the spotlight and position your brand as a market leader. Share insights, shape conversations, and influence the future of the industry while strengthening your reputation among decision-makers.

Product Placement

Let great taste do the talking

Put your products directly into the hands of buyers through sampling and experiential activations. Drive awareness, spark excitement, and ensure your innovations receive the recognition they deserve.

Brand Amplification

Put your brand in the spotlight

Maximise your visibility across digital and onsite channels. Whether it’s drawing traffic to your stand, increasing online engagement, or boosting industry talkability, these tailored activations put your brand centre stage.

Network Maximisation

Expand Your Network

Tap into the power of community. From buyers to influencers, connect with the people shaping the industry and open the door to lasting partnerships and growth.

The Pub Show brings operators, suppliers and experts together to share new ideas, best practice and provides the perfect opportunity for face-to-face networking. We’re delighted to be working with the team again this year, meeting colleagues old and new, and finding out what’s new for our vibrant and vital sector.
Steve Alton
CEO |  BII
In bringing together people from all parts of the pub trade to discuss the challenges that we face, but also the many opportunities and innovations for us to embrace in the years ahead, The Pub Show replicates all the very best reasons why people love going to pubs in the first place – to meet people, network, catch up with old friends and exchange ideas.
Emma McClarkin
Chief Executive |  BBPA
Get in Touch Today

For detailed examples and case studies showing what can be achieved, download our sponsorship brochure or speak to a member of the team today.

Based on your needs, we will help you deliver on your objectives with creative solutions and craft your bespoke package.

Contact The Team