Anna Sebastian is the founder of Anna Sebastian Hospitality (A.S.H.), a global consultancy specialising in creative and commercial strategy for luxury hospitality. She also founded Celebrate Her, a non-profit community of over 700 women across 72 countries in the drinks industry, built to give women in the industry greater visibility, support and equity. Anna was named #4 in Drinks International’s Bar World 100 for 2026, having featured on the list for four consecutive years, and was the 2026 recipient of the International Tales Catalyst Award, recognising women and non-binary leaders championing inclusivity across the global beverage community. She has also featured in the CODE list of the most influential women in hospitality. Since founding her consultancy in 2022, Anna has worked with the likes of Fairmont Hotels, Four Seasons, MGallery, Sofitel, The Savoy, Raffles Hotels and Mandarin Oriental, alongside a range of brands and personalities looking to engage new audiences. Her services span concept ideation, strategy, venue (re)openings, industry positioning, menu development, design, training, PR, marketing and brand positioning. At the centre of that work is trend intelligence. Anna and her team are known across the industry as thought leaders and trend hunters, always looking for what’s next in luxury hospitality and helping the brands they work with spot it first and shape their strategy around it. She is a regular judge, speaker, presenter and panellist for the Hotel Magazine Awards, Bar Magazine and the Class Awards, and in 2025 joined the educational committee of Tales of the Cocktail.