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Lower Alcohol Drinks: Meeting The Consumer Demand for Lower Strength Beers, Wine and Spirits

27 Mar 2024
The Pub Stage
Pub/ Bar Manager , Hospitality
Hot on the tail of alcohol-free, we are seeing more brewers producing mid strength beers and consumers asking for lower strength cocktails, spirits and wines. How can you integrate lower strength products into your ranges and what will be the business implications of doing so? Our panel will reveal all in this exclusive session.
Chairperson
Laura Willoughby MBE, Co-founder - Club Soda; The Mindful Drinking Movement
Speakers
Jason Sennitt, MD & Founder - Moonshot Consulting Ltd
Anthony O'Connor, Co-founder - Cut Classics
Irem Eren, Business Development & Sales Director EMEA - Bev Zero

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