Enjoy education paired with delicious food and drinks.

In the 2019 PUB Trends Survey, tastings came out as the most popular consumer experience for pub-goers, so we’d be remis if we didn’t allow you to experience some at PUB19.

Aimed at those looking for advice, training and inspiration around great food and drink, these hands-on sessions will help keep you up-to-date on the latest trends which, at a time when consumers are becoming more interested in knowing exactly what they’re drinking, will help you maintain competitive advantage.

Alcohol-Free distilled botanical tasting, with Club Soda                 

Tuesday 5 February, 11:00 - 11:30  

Alcohol free spirits, or distilled botanicals are one of the fastest growing segment of the entire drinks industry. Club soda resize

Statistics are still rare, as everything is still so new in this area, but we do know that the value of alcohol free spirits sold in the UK grew from £17.5 million to £25.9 million in the year to June 2018. 

Take a tour of the new wave of botanical spirits on the market - Ceder’s, Sea Arch and Borrago.  

Host: Laura Willoughby MBE, Co-Founder, Club Soda; Ben Williams, National Account Manager, Fever-Tree




How to Keep Your Gin Shelf Alive; Ginovation at Its Best, with Harley House Distillery                      

Tuesday 5 February & Wednesday 6 February, 12:00 - 12:30 Adam Cowley resize

With the gin market booming, we will show you our fantastic handmade gins, special serves and cocktails. Wow your customers with these unique gins, we promise to give you a truly sensory experience, in sight, taste and nose.

Host: Adam Cowley, Distiller and Co-Founder of Harley House Distillery




A fresh and honest approach to wine in the UK on trade, with Lanchester Wines

 Tuesday 5 February & Wednesday 6 February, 14:00 - 14:30 Tom Ochoa resize

What does the UK wine trade look like in 2019 and beyond? And how does this affect your business? 

We look at the key topics of boutique bulk, premiumisation and sustainability, tasting key wines along the way. 

Host: Tom Ochoa, Senior Development Manager, Lanchester Wines




Dark Revision, with The Beer & Cider Academy                    

Tuesday 5 February, 15:00 - 15:30 Shane McNamara resize

A look at the darker side of beers as we compare Dark Lagers, Porters, Stouts, Imperial Stouts – and Black IPAs!

Host: Shane McNamara, Beer Sommelier, The Beer & Cider Academy




Low and No Alcohol Beer Tasting, with Club Soda    

Wednesday 6 February, 13:00 - 13:30  

Nielsen, the market research company says that alcohol-free beer is the fastest-growing trend in the drinks market. Sales jumped by over a quarter (27%) over the past year (to September 2018): that is more than 43 million pints of non-alcoholic beer. 

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Come and taste Big Drop Brewing, Adnams Ghost Ship and St Peters Without on this tour of the new wave of alcohol-free beers - with insights into what is happening in the pubs that are selling them. 

Host: Jane Peyton, Founder and Principal, School of Booze; Laura Willoughby MBE, Co-Founder, Club Soda



Taste Why Britain Leads The Way In Cider, with the Beer & Cider Academy                     

Wednesday 6 February, 15:00 - 15:30 Jane Peyton resize

Come and have your tastebuds tickled and taste why Britain is the world's leading producer of cider as Jane Peyton, the UK's first accredited Beer & Cider Academy Pommelier, takes you through a tutored tasting of a range of top ciders. 

Host: Jane Peyton, Cider Pommelier, The Beer & Cider Academy