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Turning consumer insight into sustainable change, with The SRA
Sustainability matters to guests, but not always in the way they say it does. This lively panel, led by The SRA (Sustainable Restaurant Association) explores the global and UK sustainability trends set to shape guest expectations in 2026, digging into the “say–do gap” between what consumers claim to care about and how they actually behave. Through real-world insight and practical examples, the discussion will help hospitality operators cut through the noise, focus their sustainability efforts where they really count, and communicate them in ways that genuinely resonate with guests, delivering meaningful impact without losing commercial traction.
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