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The harder side to soft drinks: How to make functional beverages work in your venue
Functional occasion drinks are having quite the moment, and it’s not just hype. With consumer interest in wellbeing at an all-time high, and 79% of UK adults saying they’d try drinks that support goals like relaxation, focus or better sleep, the category is moving from niche curiosity to serious commercial opportunity. Join this panel of experts who will cover this fast growing segment and what it means for drinks producers, retailers and venues. Expect smart insights, commercial takeaways and a clear-eyed look at why functional drinks are reshaping what and how we drink. A perfect session for anyone wanting to understand the next growth engine in the low, no and beyond-wine landscape.
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