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The rise of functional occasion drinks
Functional occasion drinks are having quite the moment - and it’s not just hype. With consumer interest in wellbeing at an all-time high, and 79% of UK adults saying they’d try drinks that support goals like relaxation, focus or better sleep, the category is moving from niche curiosity to serious commercial opportunity. A panel of experts will cover this fast growing segment and what it means for drinks producers, retailers and venues. Expect smart insights, commercial takeaways and a clear-eyed look at why functional drinks are reshaping what - and how - we drink. A perfect session for anyone wanting to understand the next growth engine in the low, no and beyond-wine landscape.
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