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Sipping smart: How weight loss drugs can change a night out
GLP-1 weight loss drugs are changing how people drink, socialise, and engage with hospitality—and venues are beginning to see the effects. In this session, Vicky Painter from KAM shares the latest research on how these drugs are influencing drinking habits and social behaviour. Vicky will then lead a conversation with Michael Beeson, Head of Partnerships at Drinkaware, and Dan I'Anson, Commercial Director of Everleaf Drinks, exploring what these shifts mean in practice for pubs, bars, and restaurants. Together, the discussion looks at how operators can adapt their offers, connect with a growing group of customers, and keep venues inclusive, enjoyable, and relevant as social habits evolve.
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