Hospitality 2035: Rethinking the operating model for a new era

30 Mar 2026
HRC - Vision Stage
Panel Session , Sustainability , Economy and business

The hospitality industry faces mounting pressure from rising costs, supply chain challenges, operational complexity, and shifting customer expectations. In this fireside chat, Katie Deem and Greg Bramwell will discuss how businesses can stay competitive and build more resilient, investable models across the short, medium, and long term. They will share practical actions leaders can take today—from improving value chain visibility and strengthening supply chains to simplifying operations—while protecting margins and driving sustainable growth.

Speakers
Greg Bramwell
Greg Bramwell, Director of Food - BaxterStorey
Moderator
Katie Deem
Katie Deem, Director - 4C Associates