Game on: Winning with live sport in 2026

31 Mar 2026
HRC and Pub - Future of Drinks Stage
Presentation , Marketing and branding

With a massive summer of sport on the horizon, live events offer hospitality venues a huge opportunity to engage customers and boost sales. Katy Moses, MD at KAM, is joined by Alison Jordan, CEO of Oxford Partnership, to share insights on how venues can capitalise on live sport, from planning and promotions to creating unforgettable experiences that keep fans coming back.

Presenter
Henry Powell
Henry Powell, Managing Partner - Oxford Partnership
Katy Moses
Katy Moses, Founder & Managing Director - KAM