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Game on: Winning with live sport in 2026
With a massive summer of sport on the horizon, live events offer hospitality venues a huge opportunity to engage customers and boost sales. Katy Moses, MD at KAM, is joined by Henry Powell (Managing Partner at Oxford Partnership), Alan Armstrong (Fractional Marketing Director of Spaceman Marketing) and Laurence Brown (Insights Director at Stonegate), to share insights on how venues can capitalise on live sport, from planning and promotions to creating unforgettable experiences that keep fans coming back.
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