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Sip, hype, host: The 2026 playbook for drinks, PR & venues
An insider look at the 2026 outlook for drinks, PR and venues, exploring the cultural, consumer and media trends set to shape the year ahead. Hosted by hospitality consultant Anna Sebastian, this session draws on her 15+ years of experience building award-winning beverage programmes and brand strategies across luxury hotels, bars and drinks businesses. Along with her panellists, Anna will unpack what’s gaining momentum, what’s fading, and how brands and businesses can translate trends into revenue, visibility and stronger market positioning.
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