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Laura Willoughby MBE
Co-Founder
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Club Soda
Laura Willoughby MBE is a changemaker using social business to shift drinking culture and one of the UK’s leading voices on inclusive drinking. She is the co-founder of Club Soda, a social impact business working to make alcohol-free, low and mid-strength drinks available, visible and celebrated. What began as a grassroots movement is now a platform for systems change, spanning policy, trade education, research and global industry summits. For over a decade, Laura has worked at the intersection of culture, commerce and public health, helping build markets that expand choice, reduce stigma and make healthier options a commercial win.
Sessions
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The harder side to soft drinks: How to make functional beverages work in your venue01-Apr-2026HRC and Pub - Future of Drinks Stage
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The Taste Test: Taking on functional and feel good drinks01-Apr-2026HRC and Pub - Future of Drinks Stage
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