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Anna Sebastian
Anna Sebastian is a leading hospitality consultant with over 15 years of experience in luxury members’ clubs and Forbes 5-star hotels, including The Savoy and The Langham. Recognised for her leadership and innovation, Anna has overseen bar programs that have earned places on the World’s 50 Best Bars list and received multiple industry accolades, including Best Menu, International Team, and Bar Manager of the Year. In 2022, she founded Anna Sebastian Hospitality (A.S.H.), a consultancy specialising in Food & Beverage commercial and creative strategy. A.S.H. delivers a comprehensive 360° approach that encompasses brand partnerships, market research, commercial tender agreements, menu development, PR and marketing, advocacy, events, training, and crowd curation. The agency combines creativity, innovation, and commercial insight to elevate bar and beverage programmes across the global hospitality sector. Alongside her consultancy work, Anna contributes to Class Magazine, founded Celebrate Her, a platform championing women in the drinks industry, and serves as a judge for numerous international awards. She is also a member of the Business Advisory Committee for Tales of the Cocktail and presents the annual Class Bar Magazine Awards in the UK.
Sessions
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Sip, hype, host: The 2026 playbook for drinks, PR & venues30-Mar-2026HRC and Pub - Future of Drinks Stage
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The taste test: Classic cocktails, British made30-Mar-2026HRC and Pub - Future of Drinks Stage
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