Alex Irving and Alex Chatwin are the co-founders of LX Communications, a specialist communications agency working at the heart of the global drinks and bar industry. Founded in 2017, LX Communications has become one of the leading PR agencies representing award-winning bars, influential bartenders and premium drinks brands around the world.

With backgrounds in lifestyle, hospitality and drinks PR, the pair launched LX with a clear vision: to create an agency that truly understands the culture and craft of the international bar community. Since then, they have built a reputation for shaping the stories behind some of the industry’s most recognised venues and personalities, connecting them with global media, trade publications and influential platforms.

LX Communications is widely known for its work within the international cocktail scene, including serving as the global PR agency for The World's 50 Best Bars, as well as supporting many of the venues and brands that regularly appear within the list.

Through strategic storytelling, industry insight and a deep understanding of hospitality culture, Alex Irving and Alex Chatwin have helped position LX Communications as a trusted partner for some of the most celebrated names in the global drinks industry.