17 - 19 March 2025
Excel London

The Pub Stage 2025

The Power of Play: How Competitive Socialising is Redefining the Pub Experience

18 Mar 2025
The Pub Stage
Pub & Bar Manager , Hospitality

The rise of competitive socialising—where customers come for more than just a pint—has transformed the way people interact with pubs and hospitality venues. From axe-throwing to augmented reality darts, social darts, and immersive mini-golf, experience-driven entertainment is drawing in new audiences, increasing dwell time, and driving higher spend.

In this dynamic panel discussion, industry leaders will explore how pubs and bars can successfully tap into this booming trend. What are the key ingredients for creating an engaging, revenue-boosting competitive socialising concept? How can venues strike the right balance between traditional hospitality and interactive entertainment? And what does the future hold for this rapidly evolving space?

Join us to discover practical insights, success stories, and the innovations shaping the next generation of social experiences in pubs. Whether you're looking to introduce competitive socialising into your venue or refine an existing offer, this is the session you won’t want to miss!

Moderator
Matt Eley
Matt Eley, Editor - Gamechangers Organisation Ltd & The Oracle
Panelist
Graham Cook
Graham Cook, CEO - All Star Lanes

Official Show Partner

Official Snack Sponsor

Beer Garden Partners

Official Beer Garden Structure Partner

Key Partners

Media Partners

Charity Partner

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Registration is now open for The Pub Show 2025!

Secure your trade pass and join us at the ultimate business event for the UK pub industry.