As drinking habits shift, mid-strength alcohol is becoming the category to watch in the on-trade. With 50% of consumers now preferring two mid-strength drinks over one full-strength pint and more drinkers embracing ‘coasting’—moderating their intake without sacrificing the social experience—this category is reshaping the way people drink in pubs and bars.

Join Club Soda and KAM Insights, who will unveil fresh data on the mid-strength opportunity, alongside leading venues and producers who are already capitalising on this growing trend. As part of the Drink Mid-Strength March campaign, this panel will explore how mid-strength options can boost dwell time, increase sales, and enhance customer satisfaction. Expect real insights, expert opinions, and actionable strategies to help your venue make the most of this booming category.

Don't miss the chance to be at the forefront of this industry shift—join the discussion and discover why mid-strength is the future of the on-trade!