30 March - 01 April 2026
Excel London

The Pub Stage 2025

Boosting Sales with Alcohol-Free

17 Mar 2025
The Pub Stage
Restaurateurs , Pub & Bar Manager , Hospitality , Hoteliers

Discover how venues of all types are turning alcohol-free drinks into a sales success. This dynamic panel will share real-world strategies for building the perfect alcohol-free range, engaging customers, and driving revenue. Expect practical tips on curating offerings, boosting visibility, and increasing spend per head. Don’t miss it!

Moderator
Laura Willoughby MBE
Laura Willoughby MBE, Co-Founder - Club Soda
Panelist
Grace Goodlad
Grace Goodlad, Owner - The Bailey Head
John McDonagh
John McDonagh, Landlord - The Venture Inn
Lisa McBain
Lisa McBain, Wine Buyer - Fuller, Smith & Turner