30 March - 01 April 2026
Excel London

2025 Podcasts - Sales, Product Strategy & Revenue Growth

Presenting you with a timely and popular collection of the biggest trends facing the industry from some of the most knowledgeable industry leaders, recorded live at The Pub Show, part of Food, Drink & Hospitality Week 2025.

Boosting Sales with Alcohol-Free

Discover how venues of all types are turning alcohol-free drinks into a sales success. This dynamic panel will share real-world strategies for building the perfect alcohol-free range, engaging customers, and driving revenue. Expect practical tips on curating offerings, boosting visibility, and increasing spend per head. Don’t miss it!

Speakers:

  • Laura Willoughby MBE, Co-Founder - Club Soda
  • Grace Goodlad, Owner - The Bailey Head
  • John McDonagh, Landlord - The Venture Inn
  • Lisa McBain, Wine Buyer - Fuller, Smith & Turner

Mobile Eats: Leveraging Food Trucks and Catering for Pubs

Discover how incorporating alternative food options, like food trucks, can elevate your pub's offering while keeping costs in check. This panel will explore creative ways to collaborate with mobile vendors to diversify your menu, attract new customers, and enhance the overall pub experience. Industry experts will discuss the operational and financial benefits of these partnerships, as well as tips for creating a seamless integration. Learn how embracing flexibility and innovation can help your pub stand out and thrive.

Speakers:

  • Rukhsana Bentley, Head of Marketing, Communications & Partnerships - The Nationwide Caterers Association (NCASS)

  • Digby Vollrath, CEO & Co-Founder - Togather

  • Steve Banks, Licensee - The Woodman

  • Tom Maher, Co-Owner - Original Patty Men


 

Serving Success: Elevating Pub Performance Through Quality Food

Explore how a high-quality food offering can set your pub apart in a competitive market while driving growth and customer loyalty. This panel will delve into strategies for crafting distinctive menus that enhance the dining experience, attract diverse customers, and boost profitability. Industry leaders will share insights on balancing innovation with operational efficiency to meet evolving customer expectations. Learn how to elevate your food offering to differentiate your pub and achieve lasting success.

Speakers:

  • Emma McClarkin OBE, Chief Executive - British Beer & Pub Association

  • Alice Bowyer, Director of Food & Drink - Butcombe Group

  • Anthony Pender, Founder - Yummy Collection - The Victoria

  • Gareth Davies, Chef Patron - The Orange Tree


 

The Power of Play: How Competitive Socialising is Redefining the Pub Experience

The rise of competitive socialising—where customers come for more than just a pint—has transformed the way people interact with pubs and hospitality venues. From axe-throwing to augmented reality darts, social darts, and immersive mini-golf, experience-driven entertainment is drawing in new audiences, increasing dwell time, and driving higher spend.

In this dynamic panel discussion, industry leaders will explore how pubs and bars can successfully tap into this booming trend. What are the key ingredients for creating an engaging, revenue-boosting competitive socialising concept? How can venues strike the right balance between traditional hospitality and interactive entertainment? And what does the future hold for this rapidly evolving space?

Join us to discover practical insights, success stories, and the innovations shaping the next generation of social experiences in pubs. Whether you're looking to introduce competitive socialising into your venue or refine an existing offer, this is the session you won’t want to miss!

Speakers:

  • Matt Eley, Editor - Gamechangers Organisation Ltd & The Oracle

  • Graham Cook, CEO - All Star Lanes

  • Lee Price, Head of Operations - Royal Pier, Aberystwyth

  • Victoria Mavin, Owner - The Bellringer


 

Driving Business Growth Through Pub SUPERFANS!

Learn from top publicans about how to create a community of superfans for your pub who keep coming back. In partnership with the British Institute of Innkeeping.

Speakers:

  • Steve Alton, CEO - British Institute of Innkeeping (BII)

  • James Bainbridge, Co-Owner - The Tilbury

  • Jo Lynch, Account Director - KAM

  • Justine Bedford (Lorriman), Owner & Landlady - The Royal Dyche

  • Kelly Deary, Owner & Managing Director - Unique Inns Pub Co Ltd

  • Max Shaw, Director - Unique Inns Pub Co Ltd


 

The Mid-Strength Opportunity: Why Pubs and Bars Should Take Notice

As drinking habits shift, mid-strength alcohol is becoming the category to watch in the on-trade. With 50% of consumers now preferring two mid-strength drinks over one full-strength pint and more drinkers embracing ‘coasting’—moderating their intake without sacrificing the social experience—this category is reshaping the way people drink in pubs and bars.
Join Club Soda and KAM Insights, who will unveil fresh data on the mid-strength opportunity, alongside leading venues and producers who are already capitalising on this growing trend. As part of the Drink Mid-Strength March campaign, this panel will explore how mid-strength options can boost dwell time, increase sales, and enhance customer satisfaction. Expect real insights, expert opinions, and actionable strategies to help your venue make the most of this booming category.

Don't miss the chance to be at the forefront of this industry shift—join the discussion and discover why mid-strength is the future of the on-trade!

Speakers:

  • Denise Hamilton-Mace, Founder & Editor - Low & No Drink Magazine

  • Amy Lupton, Managing Director - PB Creative

  • Blake Gladman, Strategy & Insight Director - KAM

  • Lorna MacPherson-Johnston, Food & Beverage Director - Cubitt House