The Pub Show has announced that the British Institute of Innkeeping (BII) will return as its Headline Partner for the fifth consecutive year.

The renewed partnership will see the BII bring its extensive sector knowledge and commitment to supporting licensees and pub businesses to The Pub Show 2027, taking place at Excel London on 5–7 April as part of Food, Drink & Hospitality Week.

The BII will work closely with The Pub Show team to help shape relevant and practical content for the event, championing the people and businesses at the heart of the UK pub sector.

Steve Alton, CEO of the BII, comments: "Looking forward to working closely with John Blackley and The Pub Show team with this essential pub operator event sharing innovation, expertise and practical solutions to help successfully navigate the challenges of running a modern pub business. Proud to be Headline Partner."

John Blackley, Commercial Manager for The Pub Show, says: “The Pub Show is very proud to once again have the BII as its Headline Partner for the fifth year running. As the only dedicated trade event for the pub sector, having the BII as our key partner makes complete sense, as the organisation could not be closer to the audience we attract.

“Helping pubs thrive by championing, campaigning for and supporting such an important part of the hospitality sector, the BII brings passion and expertise that are vital to both the event and its seminar programme.

“We are very excited for the 2027 edition of The Pub Show and to once again be working closely with Steve and the wonderful BII team.”

The Pub Show takes place on 5–7 April 2027 at Excel London.