Having noticed some confusion around the modern comsumer, we've decided to do some research of our own. Our eight page report provides a summary of current consumer demands; with new market data, commentary on emerging trends and view of the challenges and opportunities for publicans in the new year.
The 2019 PUB Trends Report, which will be available to pick up at PUB19 (Olympia London, 5 – 6 February 2019), highlights that almost a quarter of punters (21%) are now visiting pubs specifically to eat and try new foods, however drinks still remain imporant with 86% of people saying that the drinks offering of a pub impacts their decision on where to go.
The report also takes a closer look at how businesses are diversifying to grow sales and customers.
Alex Booth, event manager of the PUB show, who produced the report, said, “While our research highlights areas where businesses could be capitalising more, it also paints a picture of how diverse our industry currently is. Consumers are demanding new experiences, but this doesn't need to be daunting as there's clear opportunies in areas like premium soft drinks, diverse wine ranges, and a good food offering -- there's enormous benefits of offering their customers experiences that are just not possible in a typical casual-dining spaces. We believe the report offers revealing insights into the day-to-day workings of this multi-billion-pound market that we hope everyone will find useful to their own businesses.”
Pick up a complimentary copy of The PUB Trends Report, in partnership with Fever-Tree, at the show and don't miss the panel 'The PUB Trends Report: What Does the Punter Really Want?' on Tuesday 5th, to get actionable advice from the research.