06 - 07 February 2018
Olympia London


Exhibitor Press Releases

Exhibitor Press Releases

  • Elephant Gin is a premium handcrafted London Dry Gin of 45% alcoholic volume, made with carefully selected ingredients that capture the spirit of Africa. Inspired by the tradi- tional sundowner experience after a day out in the African bush, Elephant Gin is produced for wildlife adventurers and urban explorers alike. Handcrafted in Germany with high quality production stan- dards, the gin is distilled using fourteen botanicals, including rare African ingredients to create the gin’s distinctive flavour profile. 

    The company also gives back to what inspired the gin in the first place. Elephant Gin contributes 15% of all proceeds to two African elephant foundations to support the preservation of the African wildlife and help ensure that future genera- tions will also be able to explore these magnificent landscapes. 

    Read More
  • Since 2015, Elephant Gin has been releasing a strictly limited small batch edition of its handcrafted Elephant Sloe Gin. Combining the taste of the award-winning Elephant London Dry Gin with the classic flavour of fresh sloes, these wild berries add a richly rounded, lightly sweet and exquisitely fruity bouquet as well as a typical warm red colour. Compared to other sloe gins, Elephant Sloe Gin has a relatively low sugar content, paired with a higher alcohol volume of 35 percent. This makes it ideally suited to mixing in cocktails as well as enjoying neat. Half of Elephant Sloe Gin’s 2017 bottles are adorned with beautiful beads, handmade by three Maasai tribe members from Kenya. 

    Read More
  • In 2017, Elephant Gin extended its portfolio with its Elephant Strength Gin (57% ABV) - a variation on the award-win- ning Elephant London Dry Gin which is stronger and mightier than the original, amplifying the aroma and fragrance of the unique mixture of 14 botanicals, yet retaining the same smooth and balanced character that London Dry has become celebrated for. 

    Read More
  • Mr Singhs is a family business which started from a shed in East London.  We make all natural, British made Chilli sauces ranked No.1 in the country by the Metro newspaper, award-winning cooking paste and addictive Chilli crisps.

    We have 100,000+ followers and have become known for our music videos on social media which have over 2m views in which our dad, a 63-year-old turbaned Sikh raps like Will Smith, sings like the Spice Girls and dances like Drake about his love for Chilli. 

    You can watch one of the most popular here -

    Our chilli crisps have launched into over 260 retailers, including some of the finest independent pubs in London and the home counties.  They keep selling out because customers love the crisps and claim to be addicted!

    Read More
  • Lilley's Cider

    12 Dec 2017 by: Lee Hamber Lilley's Cider

    Lilley's Cider - a taste of Somerset, cheers

    Read More
5 Results

Commercial Partners


  • WSET
    Taste Table
  • ​​​​​​Bar Pong
    New Brew
  • Impact Data
    Tech Sponsor

Industry Partners

  • the almr
  • Beer Academy
  • beer day brit
  • Beer Marketing Awards
  • BII
  • Beer Pub
  • Enterprise
  • FSC
  • Hospitality Action
  • inn places
  • Support & Care
  • On Trade Consulting
  • WSET

Media Partners

  • bar
  • Eat Out
  • inapub
  • propel
  • World of hospitality
  • "People from the industry can meet as many suppliers as possible under one roof and get ideas to help them increase their sales"
    Tim Martin
    JD Wetherspoons
  • “Pubs are innovating, and PUB is the place to come and see that innovation and to learn and to take away”
    Brigid Simmonds
    Chief Executive, BBPA
  • “PUB17 was a great platform for us to link up with potential customers that until the show had never even heard of us! Our stand was busy for the full two days and the positive feedback has really kickstarted our journey in the UK”
    Dafydd Evans
    UK Sales & Marketing Director, European Shuffleboard
  • "PUB gives people the opportunity to nurture the relationships that they already have and to make new friends and forge new relationships."
    Amy Lamé
    London Night Czar
  • "There’s plenty of ideas and inspiration to be found here and it makes perfect sense for it to all be under one roof.”
    Dan Shotton
    Managing Director, Redcomb Pubs
  • "This show gives suppliers a chance to showcase their wares, and you are going to get more things available to customers going forward which will hopefully make their businesses even more successful"
    Nick Miller
    Former CEO, Meantime Brewery
  • "It is really important to get like-minded people together at this show. You read lots about other operators in the trade. It is nice to see them in the flesh & share ideas"
    James Nye
    Managing Director, Anglian Country Inns
  • "It is great for finding new suppliers. I have been looking for something for seven years that I found at this show. It is definitely worth putting in the time to come"
    Tim Foster
    Co-founder and Head of being Awesome, Yummy Pubs
  • "It’s a great chance to meet up with colleagues from the across the sector, pick up new ideas and talk to a broad range of established and new suppliers"
    Paul Charity
    Managing Director, Propel Info
  • "PUB is a hub to bring people together"
    Anthony Pender
    Chairman, BII
Exhibit at PUB18